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•The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•Buyology: Truth and Lies About Why We Buy
•Social Media Marketing: An Hour a Day
•Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
•BASIC MARKETING
•Marketing: The Core
•Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
•Marketing: Real People, Real Choices (6th Edition) (MyMarketingLab Series)
•Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
•In Search of the Obvious: The Antidote for Today's Marketing Mess
Bestsellers
•The Tipping Point: How Little Things Can Make a Big Difference
•The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•Principles of Marketing, 12th Edition
•Marketing Management (13th Edition)
•Buyology: Truth and Lies About Why We Buy
•MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
•Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
•Influence: Science and Practice (5th Edition)
•Marketing, 2008 Edition
•Little Red Book of Selling: 12.5 Principles of Sales Greatness
 

General AAS



    
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The Tipping Point: How Little Things Can Make a Big Difference 
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Author: Malcolm Gladwell

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Rating: 4.0 out of 5 stars 958 reviews
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Publication Date: January 7, 2002
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 
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Author: David Meerman Scott

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Rating: 4.5 out of 5 stars 116 reviews
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Publication Date: November 3, 2008
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 
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Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Buyology: Truth and Lies About Why We Buy 
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Author: Martin Lindstrom

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Marketing Management (13th Edition) 
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Authors: Philip Kotler, Kevin Keller

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
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Authors: W. Chan Kim, Renee Mauborgne

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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play 
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Author: Neil Fiore

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Principles of Marketing, 12th Edition 
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Authors: Philip Kotler, Gary Armstrong

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Influence: Science and Practice (5th Edition) 
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Author: Robert B. Cialdini

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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) 
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Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel

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