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Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series) | 
 enlarge | Authors: Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson
Publisher: Wiley
Category: Book
List Price: $24.95
Buy Used: $3.94
You Save: $21.01 (84%)
New (25) Used (26) from $3.94
Rating:  13 reviews
Sales Rank: 439823
Media: Paperback
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.9
ISBN: 0471242799
Dewey Decimal Number: 658.85
UPC: 723812242795
EAN: 9780471242796
Publication Date: August 27, 1998
Availability: Usually ships in 1-2 business days
Condition: clean, crisp, unmarked copy in great condition.Ships fast!
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Product Description
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement.
"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.
"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).
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| Customer Reviews: Read 8 more reviews...
 Review www.onlinepharmacycr.com August 7, 2008
S. Browns
Highly recommend this book for everyone who is interested in making sales over the phone, it covers matters from contracting sales people and motivating them, to making good scripts, receiving inbound calls and more... The book is very simple to read and easy to understand and put in practice.
 For Telemarketers Only August 31, 2005
C. Haggerty (Michigan)
6 out of 6 found this review helpful
If you have never sold professionally, and your goal in life is to become a telemarketer, then this is the book for you. If, however, you are a professional Sales Representative for a reputable firm and wish to avoid the stereotypes associated with Sales People, don't waste your time or your money on this book. With strategies that include recommendations like "Form a relationship with your customers and then call them often. Once you form the relationship they will buy anything from you that you offer" and "Raise your prices, your customers will perceive more value in your product and you would need to lose a full 1/3 of your customers before affecting your bottom line", I should have spent my money elsewhere. This is the worst "sales" book that I have read to date. On a positive note, now I know why I avoid the telemarketers when they call to interrupt my dinner.
Same old July 25, 2005
Timothy J. Holley (Seattle)
5 out of 6 found this review helpful
Book is part of a long line of "Guerilla" techniques that fail to deliver proven techniques but definitely overpromises on delivering the obvious. Save you money on this one and buy an 80 page Nick Murrray.
Excellent for Teleselling Professionals August 14, 2000
Jack Jessop (Fremont, CA)
25 out of 26 found this review helpful
This book covered the entire sales process from preparing for the call, voice and stress exercises to selling tactics, objection handling and follow-up procedures for repeat business. The book was well written in a logical format and followed logical thinking in regard to how you would go about organizing your day. It also demonstrated the best approach to sales and how I want to be treated as a customer. Original sources of information were very well referenced. It's nice to see more of a trend of relationship building and getting away from the stereotypical "used car salesman" hard line approach to sales. The book was a relatively quick read (about 15 hours). The one thing I did not like about the book, was the last 4 chapters. It sounded like the dreaded "info-mercial" you see on late-night TV or the latest get-rich-quick MLM scheme you get with your home junk mail. Unfortunately, for me, it burst my bubble on the professionalism of the authors. They could have left that out and left the reader on a high note. All in all, I was impressed with the quality and accuracy of the writing.
Professional, practical advice that works July 28, 1999
9 out of 13 found this review helpful
This book is easy to read. It has excellent advice to improve teleselling skills in a professional manner. It's realistic, it's motivating and it's packed with ideas you can adopt and adapt to your own style. The ideas really work and you are proud to use them.
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