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Marketing Research with SPSSMarketing Research with SPSS
How Customers Think: Essential Insights into the Mind of the MarketHow Customers Think: Essential Insights into the Mind of the Market
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Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
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The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
 

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Branded: The Buying And Selling Of Teenagers  Branded: The Buying And Selling Of Teenagers
Author: Alissa Quart

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Everything I Know about Marketing I Learned From Google  Everything I Know about Marketing I Learned From Google
Author: Aaron Goldman

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The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors  The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
Author: Leonard M. Fuld

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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The Future of Competition: Co-Creating Unique Value with Customers  The Future of Competition: Co-Creating Unique Value with Customers
Authors: C. K. Prahalad, Venkat Ramaswamy

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Chief Culture Officer: How to Create a Living, Breathing Corporation  Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

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Marketing Research: An Aid to Decision Making  Marketing Research: An Aid to Decision Making
Authors: Alan Shao, Kevin Zhou

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Doing Anthropology in Consumer Research  Doing Anthropology in Consumer Research
Authors: Patricia L. Sunderland, Rita M. Denny

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes  Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen

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Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))  Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))
Authors: Michael Hyman PhD, Jeremy Sierra PhD

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