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•Buyology: Truth and Lies About Why We Buy
•To Buy or Not to Buy: Why We Overshop and How to Stop
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Buyology: Truth and Lies About Why We Buy
•Market Rebels: How Activists Make or Break Radical Innovations
•Consumer Behavior: Building Marketing Strategy
•Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Prove It before You Promote It: How to Take the Guesswork Out of Marketing
Bestsellers
•Buyology: Truth and Lies About Why We Buy
•The Long Tail: Why the Future of Business is Selling Less of More
•No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
•How Customers Think: Essential Insights into the Mind of the Market
•Authenticity: What Consumers Really Want
•Marketing Metrics: 50+ Metrics Every Executive Should Master
•The 22 Immutable Laws of Branding
•Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
•Why We Buy: The Science Of Shopping
•Bottlemania: How Water Went on Sale and Why We Bought It
 

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Can't Buy My Love: How Advertising Changes the Way We Think and Feel 
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Author: Jean Kilbourne

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy 
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Author: Bill Stinnett

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Connections: An Introduction to the Economics of Networks 
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Author: Sanjeev Goyal

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Satisfaction: How Every Great Company Listens to the Voice of the Customer 
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Authors: Chris Denove, James Power

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature 
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Author: Mark Earls

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Doing Anthropology in Consumer Research 
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Authors: Patricia L. Sunderland, Rita M. Denny

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Marketing Research Essentials with SPSS 
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Authors: Carl, Jr. Mcdaniel, Roger Gates

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Consumers 
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Authors: Eric J Arnould, Linda Price, George M Zinkhan

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The Complexity Crisis: Why to many products, markets, and customers are crippling your company--and what to do about it 
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Author: John L Mariotti

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) 
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Author: Ian Brace

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