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•Buyology: Truth and Lies About Why We Buy
•To Buy or Not to Buy: Why We Overshop and How to Stop
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Buyology: Truth and Lies About Why We Buy
•Market Rebels: How Activists Make or Break Radical Innovations
•Consumer Behavior: Building Marketing Strategy
•Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Prove It before You Promote It: How to Take the Guesswork Out of Marketing
Bestsellers
•Buyology: Truth and Lies About Why We Buy
•The Long Tail: Why the Future of Business is Selling Less of More
•No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
•How Customers Think: Essential Insights into the Mind of the Market
•Authenticity: What Consumers Really Want
•Marketing Metrics: 50+ Metrics Every Executive Should Master
•The 22 Immutable Laws of Branding
•Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
•Why We Buy: The Science Of Shopping
•Bottlemania: How Water Went on Sale and Why We Bought It
 

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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders 
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Author: Marti Barletta

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The Future of Competition: Co-Creating Unique Value with Customers 
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Authors: C. K. Prahalad, Venkat Ramaswamy

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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy 
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Authors: Jon Berry, Ed Keller

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How to Get the Most Out of Trade Shows 
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Author: Steve Miller

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing 
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Authors: Bryan Eisenberg, Jeffrey Eisenberg

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Focus: The Future of Your Company Depends on It 
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Author: Al Ries

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Trillion-Dollars Moms: Marketing to a New Generation of Mothers 
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Authors: Maria Bailey, Bonnie Ulman

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eat.shop nyc: The Indispensable Guide to Inspired, Locally Owned Eating and Shopping Establishments (eat.shop guides) 
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Authors: Kaie Wellman, Agnes Baddoo, Anna H. Blessing, Jan Faust, Jon Hart

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Consumer Behavior 
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Authors: Wayne D. Hoyer, Deborah J. Macinnis

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Consumer Behavior (9th Edition) 
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Authors: Leon Schiffman, Leslie Kanuk

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