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•Buyology: Truth and Lies About Why We Buy
•To Buy or Not to Buy: Why We Overshop and How to Stop
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Buyology: Truth and Lies About Why We Buy
•Market Rebels: How Activists Make or Break Radical Innovations
•Consumer Behavior: Building Marketing Strategy
•Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Prove It before You Promote It: How to Take the Guesswork Out of Marketing
Bestsellers
•Buyology: Truth and Lies About Why We Buy
•The Long Tail: Why the Future of Business is Selling Less of More
•Marketing Metrics: 50+ Metrics Every Executive Should Master
•No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
•Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
•How Customers Think: Essential Insights into the Mind of the Market
•Authenticity: What Consumers Really Want
•Bottlemania: How Water Went on Sale and Why We Bought It
•The 22 Immutable Laws of Branding
•Why We Buy: The Science Of Shopping
 

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Going Broke: Why Americans Can't Hold On To Their Money 
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Author: Stuart Vyse

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes 
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Author: Katya Andresen

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The Lovemarks Effect: Winning in the Consumer Revolution 
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Author: Kevin Roberts

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Essentials of Marketing Research 
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Authors: Jr.,joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market 
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Authors: Lisa Johnson, Andrea Learned

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Networking with the Affluent 
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Author: Thomas J. Stanley

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond 
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Author: Paco Underhill

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Born to Buy: The Commercialized Child and the New Consumer Culture 
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Author: Juliet B. Schor

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Essentials of Marketing Research 
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Authors: William G. Zikmund, Barry J. Babin

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Survey Research Handbook (Paperback) 
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Authors: Pamela Alreck, Pamela Alreck, Robert Settle

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