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•Buyology: Truth and Lies About Why We Buy
•To Buy or Not to Buy: Why We Overshop and How to Stop
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Buyology: Truth and Lies About Why We Buy
•Market Rebels: How Activists Make or Break Radical Innovations
•Consumer Behavior: Building Marketing Strategy
•Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Prove It before You Promote It: How to Take the Guesswork Out of Marketing
Bestsellers
•Buyology: Truth and Lies About Why We Buy
•The Long Tail: Why the Future of Business is Selling Less of More
•Marketing Metrics: 50+ Metrics Every Executive Should Master
•No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
•Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
•How Customers Think: Essential Insights into the Mind of the Market
•Authenticity: What Consumers Really Want
•Bottlemania: How Water Went on Sale and Why We Bought It
•The 22 Immutable Laws of Branding
•Why We Buy: The Science Of Shopping
 

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Innovation: The Five Disciplines for Creating What Customers Want 
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Authors: Curtis R. Carlson, William W. Wilmot

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Consumer Behavior 
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Author: Michael R. Solomon

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Emotional Branding: The New Paradigm for Connecting Brands to People 
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Authors: Marc Gobe, Marc Gobe, Sergio Zyman

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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye 
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Author: Michael R. Legault

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Habit: The 95% of Behavior Marketers Ignore 
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Author: Neale Martin

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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment 
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Author: Marti Barletta

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To Buy or Not to Buy: Why We Overshop and How to Stop 
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Author: April Benson

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus 
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Author: Michael Miller

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Consumer Behavior with DDB Life Style StudyTM Data Disk 
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Authors: Delbert Hawkins, David Mothersbaugh, Roger Best

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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business 
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Author: Patricia Martin

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