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Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
Marketing Research with SPSSMarketing Research with SPSS
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Chief Culture Officer: How to Create a Living, Breathing CorporationChief Culture Officer: How to Create a Living, Breathing Corporation
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MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
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Buyology: Truth and Lies About Why We Buy  Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill

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Authenticity: What Consumers Really Want  Authenticity: What Consumers Really Want
Authors: II Pine, James H. Gilmore, B. Joseph

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The 22 Immutable Laws of Branding  The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Chief Culture Officer: How to Create a Living, Breathing Corporation  Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich  No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan Kennedy

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves  Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Author: Adam L. Penenberg

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To Buy or Not to Buy: Why We Overshop and How to Stop  To Buy or Not to Buy: Why We Overshop and How to Stop
Author: April Benson

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)  Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Brand Sense: Sensory Secrets Behind the Stuff We Buy  Brand Sense: Sensory Secrets Behind the Stuff We Buy
Author: Martin Lindstrom

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