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•Why We Buy: The Science Of Shopping
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•Marketing Research Essentials with SPSS
•Consumer Behavior with DDB Life Style StudyTM Data Disk
•Marketing Research
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Consumer Behavior (8th Edition) 
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Author: Michael R. Solomon

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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich 
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Author: Dan S. Kennedy

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Consumer Behavior 
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Authors: Wayne D. Hoyer, Deborah J. Macinnis

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Why We Buy: The Science Of Shopping 
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Author: Paco Underhill

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Consumer Behavior (9th Edition) 
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Authors: Leon Schiffman, Leslie Kanuk

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Consumer Behavior with DDB Life Style StudyTM Data Disk 
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Authors: Delbert I Hawkins, David L Mothersbaugh, Roger J Best

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Marketing Metrics: 50+ Metrics Every Executive Should Master 
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Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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The Long Tail: Why the Future of Business is Selling Less of More 
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Author: Chris Anderson

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Marketing Research Essentials with SPSS 
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Authors: Carl, Jr. Mcdaniel, Roger Gates

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The 22 Immutable Laws of Branding 
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Authors: Al Ries, Laura Ries

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