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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) | 
 enlarge | Author: Ian Brace
Publisher: Kogan Page
Category: Book
List Price: $39.95
Buy New: $24.16
You Save: $15.79 (40%)
New (30) Used (4) from $24.16
Rating:  1 reviews
Sales Rank: 49829
Format: Illustrated
Media: Paperback
Edition: 2nd
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0749450282
Dewey Decimal Number: 658.83
EAN: 9780749450281
Publication Date: September 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: I20081201033114S
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Product Description
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.
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| Customer Reviews:
Insightful! September 5, 2005
Rolf Dobelli (Luzern Switzerland)
14 out of 14 found this review helpful
This is a highly specialized guidebook for market researchers. Author Ian Brace goes into great detail about designing questionnaires, a process which may seem simple, but is not. Brace thoughtfully considers the variables that can arise in all aspects of planning, structuring, writing and asking survey questions, including how to avoid ambiguity and how the actual questionnaire should look. He hews tightly to the task of getting researchers to formulate the best survey tools possible, even recommending the best type sizes and layouts. This book is only for serious market researchers, who will welcome its enclosed compact disc containing sample questionnaires and designs. In a day when many researchers use time-tested canned questions, this is a craftsman's handbook on the inside art of drafting a questionnaire. We recommend using this authoritative manual to develop your market research questionnaires. And, if you hire someone to design a questionnaire for you, this will give you some background so you can monitor the content intelligently. In questionnaire design - and supervision - apparently the really dumb question is the one you didn't ask.
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