Consumer Behavior in Fashion (2nd Edition) |
 enlarge | Authors: Michael R. Solomon, Nancy Rabolt
Publisher: Prentice Hall
Category: Book
List Price: $108.80
Buy New: $57.95
You Save: $50.85 (47%)
New (33) Used (7) from $57.95
Rating:  1 reviews
Sales Rank: 590971
Media: Hardcover
Edition: 2
Pages: 600
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10 x 8.1 x 1.1
ISBN: 0131714740
Dewey Decimal Number: 687.0688
EAN: 9780131714748
Publication Date: August 9, 2008
Availability: Usually ships in 1-2 business days
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Product Description
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
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Customer Reviews:
Great Transaction! September 16, 2005
J. Hill (Waco, TX)
0 out of 10 found this review helpful
the book was in good condition and shipped quickly! thanks for a great experiance!
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