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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterPurple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

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Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
 

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Positioning: The Battle for Your Mind  Positioning: The Battle for Your Mind
Authors: Al Ries, Jack Trout

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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Author: Seth Godin

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Marketing Management (12th Edition)  Marketing Management (12th Edition)
Authors: Philip Kotler, Kevin Lane Keller

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Authors: Thomas Kelley, Jonathan Littman

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New (40) Used (47) Collectible (2) from $7.79

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The Experience Economy: Work Is Theater & Every Business a Stage  The Experience Economy: Work Is Theater & Every Business a Stage
Authors: B. Joseph Pine, James H. Gilmore

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New (59) Used (122) Collectible (8) from $4.57

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Framework for Marketing Management (3rd Edition)  Framework for Marketing Management (3rd Edition)
Authors: Philip Kotler, Kevin Lane Keller

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The Product Manager's Desk Reference  The Product Manager's Desk Reference
Author: Steven Haines

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition  Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean  Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Author: Roberto Verganti

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The Principles of Product Development Flow: Second Generation Lean Product Development  The Principles of Product Development Flow: Second Generation Lean Product Development
Author: Donald G. Reinertsen

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