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The 22 Immutable Laws of Branding  The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery

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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)  No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS)
Author: Dan Kennedy

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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)  Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
Author: Jay Conrad Levinson

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The Fall of Advertising and the Rise of PR  The Fall of Advertising and the Rise of PR
Authors: Al Ries, Laura Ries

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The End of Marketing as We Know It  The End of Marketing as We Know It
Author: Sergio Zyman

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2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets  2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets
Authors: Denny Hatch, Don Jackson

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 Marketing High Technology
Author: William H. Davidow

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Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money  Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money
Author: Jose Luis Riesco

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Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources  Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources
Author: Michael A. Dalton

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