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UnMarketing: Stop Marketing. Start Engaging.UnMarketing: Stop Marketing. Start Engaging.

UnMarketing: Stop Marketing. Start Engaging.UnMarketing: Stop Marketing. Start Engaging.

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive ProfitsGuerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in HistoryMarketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected EconomyThe 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

The Buying Brain: Secrets for Selling to the Subconscious MindThe Buying Brain: Secrets for Selling to the Subconscious Mind
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The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionThe New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Influence: Science and Practice (5th Edition)Influence: Science and Practice (5th Edition)

MKTG 4 (with Printed Access Card)MKTG 4 (with Printed Access Card)

Marketing Management (13th Edition)Marketing Management (13th Edition)

The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference

UnMarketing: Stop Marketing. Start Engaging.UnMarketing: Stop Marketing. Start Engaging.
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The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference

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Marketing: The CoreMarketing: The Core
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The ShipIt Journal Five PackThe ShipIt Journal Five Pack

Sway: The Irresistible Pull of Irrational BehaviorSway: The Irresistible Pull of Irrational Behavior
 

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 Transgenerational Design Products for an Aging Population
Author: PirklJames J

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The Quick-and-Easy Web Site: Build a Web Presence for Your Business in One Day  The Quick-and-Easy Web Site: Build a Web Presence for Your Business in One Day
Author: Paula Peters

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 Machinery Management
Author: Wendell Bowers

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 Rediscovering Market Segmentation
Authors: Daniel Yankelovich, David Meer

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The Six-Hat Salesperson: A Dynamic Approach for Producing Top Results in Every Selling Situation  The Six-Hat Salesperson: A Dynamic Approach for Producing Top Results in Every Selling Situation
Author: Dave Kahle

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The Relationship Marketer: Rethinking Strategic Relationship Marketing  The Relationship Marketer: Rethinking Strategic Relationship Marketing
Authors: Soren Hougaard, Mogens Bjerre

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Dominators, Cynics, and Wallflowers: Practical Strategies for Moderating Meaningful Focus Groups  Dominators, Cynics, and Wallflowers: Practical Strategies for Moderating Meaningful Focus Groups
Authors: Robert W., Ph.D. Kahle

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What is Brand Equity, Anyway?  What is Brand Equity, Anyway?
Author: Paul Feldwick

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Beyond Free Coffee & Donuts: Marketing Training and Development  Beyond Free Coffee & Donuts: Marketing Training and Development
Authors: Sophie Oberstein, Jan Alleman

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Make It Profitable!: How to Make Your Art, Craft, Design, Writing or Publishing Business More Efficient, More Satisfying, and MORE PROFITABLE  Make It Profitable!: How to Make Your Art, Craft, Design, Writing or Publishing Business More Efficient, More Satisfying, and MORE PROFITABLE
Author: Barbara Brabec

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