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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (NO BS) |  | Author: Dan Kennedy
Publisher: Entrepreneur Press
Category: Book
List Price: $12.95
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Seller: Bookstr
Rating:  23 reviews
Sales Rank: 54242
Media: Paperback
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.4 x 5.4 x 0.7
ISBN: 1932531572
Dewey Decimal Number: 658.872
EAN: 9781932531572
Publication Date: January 23, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed! INSIDE!
- FREE--Email Course & Direct Marketing Tool Kit
- FREE--$995.00-Value Seminar Tickets
- FREE--Tele-seminar Invitation
- FREE--Newsletters
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| Customer Reviews:
Showing reviews 1-5 of 23
Not His Best But Worth Reading May 10, 2010
William McPeck (Maine)
1 out of 1 found this review helpful
Wow. This book kept me so engaged I completed it in two sittings within a 24 hour period. This is the fourth book in the No B.S. series I have read. While it is not his best, I still think the book is worth reading.
This book is about how all types of businesses can use direct marketing as one of their marketing strategies. The book is divided into three sections, The Foundation, Case Studies and Resources.
In typical no B.S. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business. The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author's direct marketing system.
If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.
I got several great ideas from reading this book. I am glad I read it and I bet you will be too.
 Best DSK Book I've Read So Far April 5, 2010
Simon Thurston (Cotswolds, UK)
0 out of 1 found this review helpful
This is the best Dan Kennedy book that I have read so far, as it has so many ideas that I can see myself using in helping other businesses to increase their sales and profit.
It has taken the knowledge that I already had of direct marketing and propelled it to another level. I am aware that some of Dan's books contain rehashes of content from previous books, but this one was different.
I found myself enjoying every minute of this book, and with examples of what he had done by way of mini case studies, it shows how the ideas are put in to practice in the 'real world'.
An enjoyable and educational read.
 Disappointed October 4, 2009
J. H. Neal (Nashville, TN)
3 out of 3 found this review helpful
The Ultimate Sales Letter was a great book. Great for beginning copy writers, a nice refresher and inspiring for veteran copywriters, and priceless to small business owners. But that was then, this is...this. When you see the reviews that there is little substance, they're right. There is very little of use. Most chapters are ads for other books and info programs.
I have a client that is a chiropractor, and there's a chapter for them in this book. I thought I was really going to go back to my client with some really great no B.S., kick-butt, take no prisoners insight, but all I got was B.S. The only part of this book that is worth anything is the chapter by Glazer, but it's not worth the price of admission alone (almost though, he's great).
I had just starting to trust the Kennedy brand, and then he puts this out. It almost proves that the only people he respects are his inner-circle members and the rest of us must be chumps because we only want to pay for a book.
I really wish this book was all that it promised to be or I had read the reviews before purchasing. If you know Dan you'll be disappointed, and if you don't know him, avoid this book like the plague. Buy the Ultimate Sales Letter, otherwise you'll think he's a con man, which he isn't.
 Marketing for Marketer July 7, 2009
K. Reid
1 out of 1 found this review helpful
I have never been compelled enough to leave a review for any product. However, I felt the need to warn prospective purchasers of this book about the bs you will find. This book is essentially an outline and a directory of service providers. Many chapters (most) do not provide any kind of information. I tried reading between the lines but just couldn't find anything but paper. This book has references to all of Dan's friends. I went to some of their websites and they have broken links, no information or way to sell any of their products. Sorry guys, this book has little or no substance. If you like Dan Kenedy, and just have to have it, buy this book used. Don't spend the money on a new volume. It just doesn't have anything to it that is very helpful. This reminds me of a seminar you go to that is essentially a sales pitch for the products they want you to buy. You don't get much meat but you get a lot of sales...sales...sales. Pick up a copy at your local book store and read one of the chapters before you buy. I feel strongly that you will put it right back. Again, sorry but this book was very dissapointing. I really wanted to learn about direct response and this book isn't even for beginers.
Dan Kenndey Should Be Embarrassed February 3, 2009
Craig Law (Campbell, CA USA)
2 out of 2 found this review helpful
Dan Kennedy should be embarrassed that he actually charges money for this. The only information worth anything in this book are his 10 rules, which are summaried in the index. The rest of the book is a shameless sales pitch to get you to sign up for his seminars. Worse yet, he doesn't even write the biggest part of this book which are testimonials from other marketers that have attended his seminars. Pathetic! This book is nothing but B.S. I'd like a refund Dan!
Showing reviews 1-5 of 23
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