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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes |  | Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $14.38
as of 3/11/2010 07:38 CST details
You Save: $10.57 (42%)
New (28) Used (4) from $14.38
Seller: rama_books
Rating:  109 reviews
Sales Rank: 4357
Media: Paperback
Edition: 2nd
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.9 x 7.9 x 0.7
ISBN: 1599183609
Dewey Decimal Number: 659
EAN: 9781599183602
Publication Date: January 6, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9781599183602 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: - Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
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| Customer Reviews:
Showing reviews 1-5 of 109
 A lot of Good Idea, Simple March 4, 2010
Chuck LIvecchi (Rochester, NY)
This book is filled with good insights. Sometimes the information is geared toward the beginner, while other times you will find a few advanced golden nuggets. For me, I will be looking for more books by the authors with more advanced techniques.
Good Marketing Book Wrapped into This Adwords Topic March 1, 2010
JohnnyJSpeaks (Atlanta, GA USA)
I am a software developer/entrepreneur who "put the cart before the horse", and built a software tool before writing a business plan or deciding on a marketing plan. After completing the first version of the product I started looking for ways to generate traffic. I had heard that Tim Ferriss (The 4-hr work week) used Google Adwords to test the effectiveness of possible book titles via Adwords campaigns. I also attended an Atlanta Internet Marketing Meetup that featured an awesome Internet Marketer Charles Lumpkin ([...]), he suggested reading this book. Based on those needs and that awareness I bought the book.
I found it to be a great book for defining the simplicity of what to do to properly utilize Adwords. I used a highlighter and marked at least 4 sentences on every page in the whole book. In the middle I really found great basics for an ignorant marketer like myself regarding the Unique Selling Proposition. The whole tactical steps of defining and implementing adwords wrapped around the introduction to the USP was key to clarifying what I needed to do to get the ball rolling.
I am still working on marketing my software tool, BuyerCommand ([...]) which is an alternative dashboard for browsing eBay listings more effectively. It will be interesting to discover how well properly implementing an Adwords campaign contributes to building awareness of my application. The Ultimate Guide to Google Adwords was a great book to education me on the topic.
 If there were a book of AdWords "Secrets," they wouldn't be secrets! February 26, 2010
Nobody Special (Grand Junction, CO)
Having worked with AdWords for some time, I was hoping for details and depth beyond my current understanding, the proverbial Rosetta stone for "accessing 100 million people in 10 minutes!" Instead, I got a pretty common-sense approach to the topic with a few nuggets of insight and a great deal of marketing 101, which I did not care for.
Among the best I have read on the subject January 23, 2010
Lidia Pirir
2 out of 2 found this review helpful
In the last year, I have been reading books on every aspect of the online business world in order to start making money on Internet. By now, I have a good idea of what is a good book or not. And I can honestly say that Perry Marshall did a terrific job. At this moment, I am at that stage of making my google adwords, so the information from this book came as sent from heaven. As a matter of fact, I was going crazy because I did not understand the process, so my ads in Google were a waste of money. But this book explained to me all my errors.
 One sales pitch too many from 5 stars November 19, 2009
R. Murdock (Cupertino, CA)
2 out of 2 found this review helpful
Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. This book I presume is primarily for small business as bigger businesses would not go to a how-to book to more effectively use Google AdWords. The information presented is clear and understandable for a reader of most if not all technical skill levels. It also provides many relevant examples on how you can improve your own click through rates and get higher quality traffic to your web site. The book however could be improved upon. I wish this book would have given more information in its chapter about turning visitors into buyers as it is a very important chapter and is literally 2 pages of actual content. Also for a book about Google AdWords to suggest you use a tool by Yahoo! does not make the most sense. Finally my last complaint about this book is Marshall and Todd self promote their own web sites too much throughout the book. Overall there are many useful take ways from this book for any small business looking to improve the effectiveness of their advertising.
Showing reviews 1-5 of 109
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