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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter |  | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $21.95
Buy New: $9.60
as of 9/8/2010 22:07 CDT details
You Save: $12.35 (56%)
New (37) Used (25) from $9.00
Seller: abmediaservices
Rating:  218 reviews
Sales Rank: 3754
Media: Hardcover
Edition: New
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.2 x 5.3 x 1
ISBN: 1591843170
Dewey Decimal Number: 658.8
EAN: 9781591843177
Publication Date: November 12, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781591843177 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?
Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.
Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.
You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.
Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
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| Customer Reviews:
Showing reviews 1-5 of 218
 Condition of the Books September 1, 2010
LisaB
For the first time in my life I bought 2 used books today from Amazon and they were in great condition! Like new!
 Makes Some Good Points July 16, 2010
Hunter Phoenix (Los Angeles, CA)
This is a small book and a quick read and if you're stuck on the marketing aspect of your business, definitely pick it up. Marketing and business guru Seth Godin makes a few very valid points in this book and backs everything up with real life examples. The drawback is that the book was published in 2002 and a few of the ideas and conclusions are outdate (i.e. his hypothesis that cell phone technology was dead with no further advancements probable) Still, I'll say it again, he does make some valid points and I found it worth having a look at. It could save you time, money and frustration in the long run.
Hope this helps! Best, Hunter Phoenix [...]
Stand out - build a better product July 1, 2010
Chad Stamper (Sunnyvale, CA United States)
It starts at birth. Go to school, go to college, get married, buy a house, have kids. The education allows for a great career which we stick with for 30-40 years until we retire.
Business also has a model. This model is is being tested now that every business struggles to survive and pushes its cogs, I mean people to the limits. Business does not have to be this way. Purple Cow will take you into a different kind of business.
Chad
[...]
 Pop Marketing Fluff May 2, 2010
Lucas Rockwood (Koh Samui, Thailand)
This book has lots of really great ideas for SOME but not all marketers.
The reason I give this one star is because Godin makes big fat generalizations about marketing that are just not true or substantiated, particularly in reference to mass marketing. Mass marketing, TV marketing, and brand dominance through ad spend has not gone away and will NEVER go away.
These pop culture/business/sociology books have been really well received lately because it's fun to think "all the rules have changed" and give groups of people names (the "sneezers"???). Well, the rules haven't actually haven't changed at all. Communication, delivery systems, tactics and operations are the big changing factors. Business strategy, marketing strategy, those are the same. Unfortunately, they make for a pretty dull and analytical read, hence the trend to whoop it up. Thanks, but no thanks. This is a disservice to serious marketers.
Purple Cow by Seth Godin April 20, 2010
Larson B. Bennett
Every business owner, every ad agency employee must read this book. It really is REMARKABLE stuff.
Showing reviews 1-5 of 218
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