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Full Brain Marketing |  | Author: DJ Heckes
Publisher: BookSurge Publishing
Category: Book
List Price: $18.99
Buy New: $16.65
as of 9/9/2010 04:56 CDT details
You Save: $2.34 (12%)
New (8) Used (2) from $16.65
Seller: pbshopus
Rating:  2 reviews
Sales Rank: 1380480
Media: Paperback
Pages: 262
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.7
ISBN: 1439256799
EAN: 9781439256794
Publication Date: December 28, 2009
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter how much we try to seek a standardized solution for running a successful business, every business owner runs his or her business based on individual perspectives and principles, which need not always be similar. Every business has its own set of guidelines and processes designed for its efficient functioning. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's hypercompetitive intelligence environment! Learn new ways to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. Full BRAIN Marketing-for the Small Business shares valuable insights to identifying what stage of business a company is presently in and sets out a road map for the best traveled road to marketing success. If done properly, marketing can be accomplished more easily and with a far greater rate of success. Explore & uncover ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures. With today's hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one's business.
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| Customer Reviews:
Full Brain marketing September 7, 2010
Kathy Pate
Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!"
Small Business Owners Need to Read this Book August 25, 2010
Laura Furumoto
I own a marketing consulting firm as a sole proprietor. DJ's book, Full BRAIN Marketing - for the small business, is a must-read. For the small business owner who needs to understand marketing tools that they can use NOW, this book delivers. It is a quick read, but with effective takeaways. I have used the book to refresh the marketing efforts for my own company.
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