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Yes!: 50 Scientifically Proven Ways to Be Persuasive | 
| Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
Category: Book
List Price: $15.00
Buy Used: $2.61
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Seller: upwithbooks
Rating:  121 reviews
Sales Rank: 6673
Media: Paperback
Edition: Reprint
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 4.9 x 0.8
ISBN: 1416576142
Dewey Decimal Number: 658.45
EAN: 9781416576143
Publication Date: December 29, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781416576143 | | • | Condition: USED - Very Good | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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| Customer Reviews:
Showing reviews 1-5 of 121
 Very good. August 27, 2010
Mau! -
The thing that a like the most of this book is that every of the 50 ways are proven by social scientist. They show how they proved it with real experiments and how to applied them to the daily basis. I am very happy whit it...
 Not that great July 11, 2010
Schadstoffsöldner
I'd be lying if I said that I didn't learn anything reading this book. However, I felt most of the 50 sections were qualitatively not that overwhelming. The 50 ways can be decomposed into four parts:
1. Rehash from Cialdini's "Psychology of Persuasion." I already read that book so I was just rereading all that stuff again.
2. Marketing studies. There is an overwhelming focus on marketing in this book. Obviously, marketing has a lot to to with persuasion but it's too specific. I was buying this book to have a general guide for all kinds of conversational encounters.
3. Weak or impractical points. Some of the sections were really weak. Not only can you tell that these factors will not be very effective (e.g., caffeine), but also impractical to use in your everyday life.
4. Finetuned explanations of the original six principles. This is the only part of the book that was helpful to me. It goes more in depth on the dynamics of the original six influence principles.
Unfortunately, point 4. could have been conveyed to me in one paragraph, instead of having to distill it from a 250 page book.
Content is fantastic! however, the delivery is poor July 9, 2010
MPower (USA)
Blair Hardman is animated but was certainly not memorable. He failed to hold my attention for more than a minute by his brief pauses between every 3 words. The book, however, is very interesting. The studies are very revealing although I doubt if they can be termed scientific. Overall, a great book. I would read the book than listen to the boring audio again.
GOOD INSIGHTS June 22, 2010
Ilona M. Schmidt (PANAMA CITY, FL, US)
GREAT INSIGHTS INTO WHAT IT IS THAT INFLUENCES OUR ACTIONS. OFTEN THINGS THAT MOST OF US WOULD INTUITIVELY REJECT AS HAVING ANY BEARING ON HOW WE MAKE DECISIONS.
 Fascinating, Applicable Business Ideas May 4, 2010
Christy Cricow (Eugene, Oregon)
I picked up Yes! at an airport bookstore before a long flight. I read it cover to cover on the flight out, and read it again, this time with highlighter, on the way home. The short chapters, each on a different facet of human social behavior, backed up with empirical evidence and focused on persuasion techniques, are entertaining, and a great read. Moreover, it's all information that readers from any and every discipline should find valuable.
I run two businesses, and refer to Yes! constantly, in working with salespeople, in developing marketing materials, in dealing with clients, in supervising employees. I find I think differently about my process, with information that might sometimes seem counterintuitive, but demonstrably WORKS.
I'm planning a sales meeting this morning, and the book in front of me is Yes!
Showing reviews 1-5 of 121
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