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Life With Walmart: A Vendor's Story |  | Author: Kunmi Oluleye
Creators: IROK Solutions, Inc.
Publisher: Irok Solutions Inc
Category: Book
List Price: $19.95
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Rating:  1 reviews
Sales Rank: 1933051
Media: Paperback
Edition: 1st
Pages: 176
Shipping Weight (lbs): 0.5
Dimensions (in): 8.8 x 6 x 0.6
ISBN: 0965480135
Dewey Decimal Number: 381.14915
EAN: 9780965480130
Publication Date: November 1, 2007
Availability: Usually ships in 1-2 business days
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Product Description
At last, a Wal-Mart supplier speaks! How many Wal-Mart suppliers feel intimidated and therefore keep silent? If you want insight on a supplier's struggle or thinking of selling products to Wal-Mart, get this book. Lots of twists and turns on this Wal-Mart journey. Read about the challenging two and a half year journey of a minority company selling ethnic food to Wal-Mart. See how Wal-Mart manipulates its system and people in obtaining its objectives. Book contains letters to Wal-Mart management, legal, board members and others. Gain first hand knowledge on events Kunmi dealt with as a supplier. Details on how two out of three black leaders (Ambassador Andrew Young & Rev. Jesse Jackson) failed to help when called upon. Find out who is buying African foods in major supermarkets and why. This book states true stories, food nutritional facts, gives exposure to culture and useful business insights. There were so many distractions, discouraging comments and events when it came time to write the book. What if the people I talk about, Ambassador Andrew Young and Mr. Jesse Jackson react negatively? What if Wal-Mart and Dun & Bradstreet have a temper tantrum? Can I deal with it? What if someone sues me for libel? What if other supermarkets blacklist me for fear that I might write about them? It was difficult keeping emotions out of this book. I didn t want to be portrayed as an irate black woman lashing out at Wal-Mart or the others that I talk about. I tried to remain as objective as possible in stating the facts. Chapters Three to Five were the most difficult to write, with Chapter Five being the most excruciating. It forced me to revisit painful memories. This book would be incomplete if I excluded my culture and religion, the basis of my foundation. I am Yoruba, a tribe in Nigeria. In different Chapters, I share Yoruba proverbs applied during the Wal-Mart experience. Even though I am a Christian, I have lost faith in the Church. The Christians I come in contact with can t seem to do right. Given the Halleluyahs and spiritual victories stated in the book, it would be misleading to not disclose that I have not been to Church in years, yet the Trinity shows up in full force when I call on Them. Psalm 116: 1-2 NIV sums up my feelings about God. I love the LORD, for he heard my voice; he heard my cry for mercy. Because he turned his ear to me, I will call on him as long as I live. A most interesting reading!
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| Customer Reviews:
Not in good taste February 9, 2010
CK (Colombo, Sri Lanka)
The author shows that she has very little or no experience in selling to big stores in the USA. A hard reality is that even an established brand name will take more than 18 month to enter a good store in the USA. Obviously entry into Wal-Mart (WM) will take many more years. There are some established brand names in the discount trade who even have not managed an appointment with WM for 10 plus years. This is reality and one has to understand it. There is no point in being bitter about it. But offer them something innovative at a good price, you will be in.
The author seems to have been lucky to even have gone as far as she did with WM. It appears the author only had a recipe, no experience in mass production, no place to produce from and not much working capital either.
The tone of the book is harsh and unreasonable. It attempts to blame WM for conducting their business their way. It attempts to bring about a question of being African into the picture in a harsh and an unreasonable manner.
This book has no value for money.
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