Customer Reviews:
Showing reviews 1-5 of 131
 Good Book August 4, 2010
R. A. Nash (NYC, NY)
I have the audio CD and felt I needed it in a book format for safe keeping of the info. Very informative and I would suggest it to anyone trying to understand marketing.
A Must Read for Small Business Owners May 6, 2010
Ed Hampton Performance Perspectives LLC (Oviedo, Florida USA)
I don't normally review books. But I feel "The 22 Immutable Laws of Marketing" has provided me so much value that I would feel guilty if I did not speak up for it.
This is wonderful read for anyone who is in business but either does not have a marketing degree and/or cannot afford to hire marketing talent.
The book is very simple - but NOT simplistic. I have put the ideas in this book in marketing my business.
And I find the ideas of the book bridge very well into management and leadership practice with good results.
I recommend this to my clients as a "must-read".
Reflecting His grace and glory,
Ed
Drive On!
My review April 13, 2010
Mike Anderson
I read this book 9 years ago and many of the laws still apply strong today. If you want to market a product it's a quick/easy read that could save you thousands in marketing trials and errors.
It's straight forward but uses common sense practices that you do not find in more modern/wacky books.
The best little book on Marketing January 7, 2010
Edward H. Tran (San Jose, CA United States)
I've read numerous books on Marketing. I must say this little gem is the very best. The book was originally written about 15 years ago so many of the examples are a somewhat outdated, but you can still see the points easily. Short chapters with fun and interesting stories on real-life companies. A very enjoyable read, yet it makes you think. Buy the book. Read the laws; and violate them at your own risk!
 Good but dated October 12, 2009
Rob W (California)
This was an easy read with simple concepts that can be put into place easily (if you ignore the politics of doing so). However, the dated examples are a bit distracting.
Showing reviews 1-5 of 131
|
