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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business |  | Author: Jay Conrad Levinson
Publisher: Mariner Books
Category: Book
List Price: $14.95
Buy New: $8.53
as of 9/8/2010 22:00 CDT details
You Save: $6.42 (43%)
New (44) Used (32) Collectible (1) from $7.25
Seller: books24seven
Rating:  54 reviews
Sales Rank: 3525
Media: Paperback
Edition: 4 Upd Exp
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780618785919 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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| Customer Reviews:
Showing reviews 1-5 of 54
Learn From the Expert July 26, 2010
Mark Raciappa (Tallahassee, FL USA)
By updating this book, the author has brought it into the 21st Century, although the online marketing aspects are changing fast. With so many possibilities to explore (he lists 200 guerilla marketing weapons), there is something here for everyone. Mr Levinson imparts a great deal of "insider" tips that the average entrepreneur would be unaware of. To gain greater detail, the reader will need to seek out other publications, but this overview helps to narrow down the choices. The author's familiarity with most common media sources (radio, tv, newspapers, magazines) allows him to cover these topics in more detail. His 7-sentence marketing plan is a tremendous exercise in "cutting to the chase" and I recommend for all business owners. This is the "basic" handbook for all business owners and should be required reading.
Classic July 20, 2010
dleemarketing
This book is for anyone who has more time than money. It's filled with practical solutions to everyone business owners largest problem "Getting customers"
 many great ideas. July 19, 2010
ScottP (New England)
The book contains many valuable ideas and strategies for conducting a guerrilla campaign at little or no cost. I'm not sure if it is the be all, end all of marketing, or just a piece, but I am definitely going to use this piece a lot.
Marketing Bible for any Small Business July 12, 2010
Don Harkey (Springfield, MO)
If you are looking for one tactic to really help get the word out on the value of your business, this is not the book for you. If you are looking at performing 100 different simple tactics... now you are in the right place.
Guerrilla Marketing has found a new surge of followers with the explosion of online marketing tools. These tactics are low-cost, focused, and extremely effective. For example, the concept of Fusion Marketing is particularly powerful. Partner with non-competing companies to cross-promote each other. Simple and powerful.
If you own a small business or market for one, this book contains a wealth of tactics you need to employ NOW!
Rock Bottom Fundamentals.... a Must Read! June 12, 2010
Travis Winn (San Diego)
The strategies of internet marketing mentioned in this book are without question the very ones used by a number of multi-million dollar earning entrepreneurs. The reason you may have heard and used some of them before is because THEY WORK.
If you truly want to build a million dollar internet business, the strategies in this book can help you achieve your goal, given you follow them and have a good work ethic. This isn't about getting rich quick, it is about building lifelong streams of income that will build real, lasting wealth.
Showing reviews 1-5 of 54
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