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The Social Media Marketing Book |  | Author: Dan Zarrella
Publisher: O'Reilly Media
Category: Book
List Price: $19.99
Buy New: $12.88
as of 3/11/2010 07:38 CST details
You Save: $7.11 (36%)
New (27) Used (14) from $12.88
Seller: sbd-
Rating:  18 reviews
Sales Rank: 4896
Media: Paperback
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 7.9 x 5.9 x 0.5
ISBN: 0596806604
Dewey Decimal Number: 658.872
EAN: 9780596806606
Publication Date: November 18, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0
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| Customer Reviews:
Showing reviews 1-5 of 18
 astonishingly simple yet informative March 8, 2010
JOSE FERREIRA PINTO (Macau)
The book provides a compelling overview of "what's on" in Social Media. It prompts you to another level of knowledge where "classical" strategic marketing is a plus as a starting point but opens to an outstanding world of new ways to make yourself or your brand seen hence wanted. The last part of the book is dedicated to "Strategy" and is by far the most interesting. I think the book unveils the dawn of a new profession: the social media marketing scientist. JFP
A pick any business library should have February 21, 2010
Midwest Book Review (Oregon, WI USA)
The Social Media Marketing Book offers a survey that includes the history and culture of each social media type, exploring methods used to trigger viral marketing successes, analyzing marketing tactics for specific goals, and showing how to plan and implement campaigns and measure results. From setting campaign goals to evaluating key performance indicators, this is a pick any business library should have.
Incredibly Impressed! February 16, 2010
Nancy Roberts (Atlanta, GA)
1 out of 1 found this review helpful
This book is fantastic, I absolutely recommend it for anyone that is getting into the social marketing game. I feel extremely well informed and I have a strong base for the next steps in my campaigns! It's a very quick read as well, making it perfect for that person that just got randomly tapped to set this sort of campaign for their company.
 so basic February 10, 2010
I. M. Fabela (Veracruz, México)
0 out of 1 found this review helpful
Why all this kind of book talk and talk about what is twitter and facebook? if you dont know many about internet this book is ok. but if you work a lot online this is a so basic book.
 The Social Media Marketing Book February 6, 2010
Sacramento Book Review (Sacramento, CA)
3 out of 4 found this review helpful
Most likely, you already know what blogging, forums, opinion and review sites are all about. And you also most likely know all about Twitter, Facebook, and LinkedIn. You may, in fact, be already on it, devoting a lot of online time. However, you probably don't know what exactly you're doing there or how exactly you can make it worth your while. If this is the case, you need Dan Zarrella's //The Social Media Marketing Book//.
//The Social Media Marketing Book// is your guide not only to understanding what the maze of online communities, platforms, and social media tools are, but to help you decide which ones to use, how to use them effectively, and then measure results and even track the return on your investment. In other words, it gives clear meaning and purpose to your countless hours of online jaunts.
Specifically, you want to: make sense of the complicated online environment, understand its features and functionality, choose technologies and marketing tactics most relevant to your campaign goals, learn methods you need to craft messages that spreads, and evaluate results according to key performance indicators.
Whether you're a seasoned pro or new to the social web, Zarrella's //The Social Media Marketing Book// will lift you out of the social media quagmire and turn you into a masterful online marketer.
Reviewed by Dominique James
Showing reviews 1-5 of 18
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