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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web |  | Author: Brian Solis
Creator: Ashton Kutcher
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.95
as of 9/8/2010 22:30 CDT details
You Save: $11.00 (44%)
New (37) Used (12) from $13.83
Seller: indoobestsellers
Rating:  21 reviews
Sales Rank: 6910
Media: Hardcover
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6.1 x 1.5
ISBN: 0470571098
Dewey Decimal Number: 658.872
EAN: 9780470571095
Publication Date: March 8, 2010
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470571095 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Praise for Engage! "It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet "Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
—Tony Hsieh, CEO, Zappos.com "The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."
—Guy Kawasaki, cofounder, Alltop "Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."
—Craig Newmark, founder, Craigslist.com "Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage! provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."
—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture
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| Customer Reviews:
Showing reviews 1-5 of 21
 Your bible to new media in marketing September 8, 2010
Reg Nordman (Vancouver, BC Canada)
If you struggle in a company that has dinosaurs for marketing heads, who just do not get the impact of social media, this is your new bible. Solis starts with a very comprehensive lay of the land, filled with big name company successes. From that he provides a foundational approach to why this works. But his big addition to this field is how he takes a deep dive into traditional marketing "theology" and shows through example and metaphor how social media does and must fit into every marketing departments POV and plans. Along the way you will learn so much more than you ever suspected was working with social media. (E.g. even his title is designed to garner lots of SEO and tagging points) Ever the pragmatist, Solis points out all the short cuts and programs available to those with the big budgets, but he never loses sight of the reason for business- to make a customer.
Thanks to Troy Agrignon who "donated" the download to force me to add it into the Kindel. New for me, a total digital read. Can not decide if I like it a whole lot. I read, not browse books and attempt to make them part of who I am. Seeing I have a terrible memory, I flip back and forth in a book to reread sections to refresh the ideas. That's tough digitally, plus I have a litany of methods to increase my comprehension of a book. which are hard to do on a digital machine. But you have to love the form factor, so I will need to develop speed reading methods for the digital world.
Engage... or die August 26, 2010
James Kukral (Cleveland, OH United States)
If you're a business in need of "what to do now?" type of information, then Brian's book is for you. From start to finish, Engage shows you the path you should be taking to get to the promised land of new media success! I liked this book because it's problem-solving and educational, and it will help businesses and brands get a clue and get going in this brave new world of social media. But it, read it, engage!
Building a Brand Online and New to Social Media? Engage is a Must Read July 21, 2010
LoriBudin
I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents his ideas in such a way as to encourage you to try them. After reading it, you're not intimidated by the power of the tools, rather, you're empowered.
What I loved most about it is that it's execution-oriented. We've all read enough theory and while it's interesting, you can't figure out what to do with it. That's not this book.
His early chapters set the stage on how to identify the right networks, people, keywords, influencers, communities and tools that can be used by you to increase your brand. He provides a *toolbox* list that's organized by categories which i found immensely helpful. Given the pace of this industry, I'm sure that the list has been modified, but the cool thing is that he always keeps the list up to date at his website [...]. So, the book lays out the foundation, but the site keeps the tools fresh and new extending the value of the book as the foundation doesn't change.
He then lays out the roadmap - it's almost a step-by-step approach on what to do and how to do it. Of course, each of our businesses is different, so how we implement his approach requires alot of work on our part, but it's easier given his expertise on what is proven to work.
This book will become a reference for me as i continue to build my brand online. I wish I could provide statistics for you on the results I've achieved using the framework, but it's too new and I was so excited about the book that I wanted to share this review. If you want a book that helps you navigate this new media world, buy it as you will use again and again.
Engage or Die! July 15, 2010
Sacramento Book Review (Sacramento, CA)
If you think your business is on the cutting edge because you have a Facebook fan page and a Twitter account, think again! According to marketing, communications, and new media guru Brian Solis, you're just a novice. In //Engage!// Solis introduces readers to hundreds of new and lesser-known new media tools and, more importantly, teaches businesses how to join the enigmatic online conversation and measure their success.
New media beginners will love part two of the book, titled "The New Media University." From "Social Media 101" to "MBA Program--Second Year," Solis teaches about gradually more complex new media tools and the concepts behind their development and successful implementation. Parts three and beyond relate social media to advanced business aspects of branding, marketing, and customer service. Solis emphasizes the importance of establishing new media plans and goals before beginning and advises businesses to create social media rules of engagement for employees who communicate on behalf of the company, as well as employees who might have an indirect impact by their own personal actions online.
Although many of the concepts Solis discusses in his book seem geared toward large companies with large marketing and communications staffs (in some cases, entire staffs of new media professionals), even small business owners and entrepreneurs will gain much insight from Solis's expertise, as well as his frequent real-life examples of other companies' innovative use of social media.
 Takes The Fun Out Of Social Media June 30, 2010
Samuel C. Zivot (Canada)
5 out of 7 found this review helpful
First things first, Bryan Solis is extremely knowledgeable, passionate and plugged into the Social Media space. This book, his blog, his professional experience, they all prove that beyond a reasonable doubt.
He is no social media pretender or self proclaimed Social Media Guru, he is the real deal and I highly value his insight.
That said, I really did not enjoy reading this book. Sure, there is some valuable information in there, but it's buried in a sea of overwritten prose, that flat out sucks the fun out of Social Media. Words like "elucidate" "facilitate" "social architecture" and "threshold" dominate, making my eyes heavy and my interest wane. I wish Solis would have put away his thesaurus and just told it like it is.
Social media really isn't that complicated, so why make it so?
After finishing university, I promised myself, I would never again read a piece of over stuffed academic writing again. Sadly, I just did. Sorry self, I'll try not to break our promise again. Or as Solis would say, "I will strive to follow a course of action, that will ensure in the utmost that I will not again breach a condition set verbally, or otherwise in regards to my personal conduct, henceforth.
Content = 4*
Readability = 1*
Overall = 2*
Showing reviews 1-5 of 21
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