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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity |  | Author: Avinash Kaushik
Publisher: Sybex
Category: Book
List Price: $39.99
Buy New: $21.51
as of 9/8/2010 22:13 CDT details
You Save: $18.48 (46%)
New (26) Used (12) from $21.44
Seller: indoobestsellers
Rating:  55 reviews
Sales Rank: 8441
Media: Paperback
Edition: Pap/Cdr
Pages: 504
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9 x 7.3 x 1.3
ISBN: 0470529393
Dewey Decimal Number: 658
EAN: 9780470529393
Publication Date: October 26, 2009
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470529393 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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| Customer Reviews:
Showing reviews 1-5 of 55
Beware - the Kindle version has no link to content on the CD August 19, 2010
Allison Hartsoe (Oregon)
I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book - a handy place where Kindle readers could download or otherwise access the content on the CD. Not so! The publishers decided not to make this available so the ONLY way to get CD content is by purchasing the book.
That said, a web analytics book like this is really a reference book. I personally find it a lot easier to flip the pages and find what I'm looking for. And while the author does do a good job of starting at the novice or "reporting squirrel" level and leading the reader up to the expert or "ninja" level, this is not a work of fiction. You really don't need to read it start to finish in order.
The content, as others have said, is engaging and highly readable. Even if you have been practicing in this space for awhile, you will still learn much from this book. If you are new to the space, then this book is a requirement!
 Be an Analysis Ninja! July 2, 2010
Caleb
1 out of 1 found this review helpful
Avinash has crafted a wonderful book that is helpful for readers of varying backgrounds in Web Analytics. While written at a level that is easily understandable for beginners, he goes into enough depth to ensure that even the most seasoned analytics professionals emerge with new nuggets of gold.
As a beginner myself, I found that after reading, I am much more able to not only accomplish my daily tasks, but also go above and beyod the basic reporting that is easy to fall in to.
Do not be intimidated by the fact that the book resembles a textbook in appearance. Avinash keeps the reader entertained throughout and it is written in a very conversational tone.
Enjoy.
Read this book before making one more "gut decision". June 28, 2010
Brandon M Hays (Holladay, UT United States)
2 out of 2 found this review helpful
If you've ever stared at an analytics dashboard with your eyes glazed over (or worse, you haven't), you need to read this book before applying ONE MORE marketing principle. Before any other project. Stop now. Read this. Then get back to work on the most important project of your career: learning to make data-driven decisions.
This is not a series of dry lectures: Avinash's light, readable, and personal tone makes it feel like he's stepping into your role, and walking with you as you discover the joys that come with moving past the numbers and really discovering insights about your customers.
Though the latter half of the book is written for the "impress your boss" crowd, I think every business owner needs to read this and understand why they need a data wonk that's empowered to make recommendations, not just someone to run numbers and present graphs.
Web analytics is a widely misunderstood field (even by me, before reading this). The author understands most people don't really know where to start, and he walks you through the process of deciding what to measure first, skipping common pitfalls and frustrations.
This book and a solid week or 2 with Google Analytics will take you from where you are now (most likely clueless) to the most informed person in the business.
I watched businesses crumble into the sea while ignoring the most basic principles in this book. You can ignore it at your peril, or reap rewards of personal satisfaction, as well as those of success in your business.
Avinash is a real human being that illuminates a very walkable path to a major discovery: Analytics is more than numbers, and even more than revenue: it's about creating deeper connections between you and your customers & readers.
problems with Kindle-for-PC edition June 13, 2010
S. Mohan (India)
1 out of 4 found this review helpful
Loved the book and would have given it 5 stars if it were not for the problems I faced with the Kindle-for-PC edition. All tables/reports are included as figures/images and they're barely readable in the this edition. There should be a zoom option in the PC version; a lot of critical information is presented in these tables/reports and missing these critical pieces take away from the effectiveness of the book overall.
the best book May 30, 2010
Noah Shalem
2 out of 2 found this review helpful
this is very good book it help me alot i have auto repair business and towing company it help me imprve my web site [...]
Showing reviews 1-5 of 55
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