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Buyology: Truth and Lies About Why We Buy |  | Author: Martin Lindstrom
Creator: Paco Underhill
Publisher: Crown Business
Category: Book
List Price: $15.00
Buy New: $8.55
as of 9/8/2010 22:14 CDT details
You Save: $6.45 (43%)
New (34) Used (11) from $8.55
Seller: pbshopus
Rating:  191 reviews
Sales Rank: 9915
Media: Paperback
Edition: Reprint
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5.1 x 0.9
ISBN: 0385523890
Dewey Decimal Number: 658.834
EAN: 9780385523899
Publication Date: February 2, 2010
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780385523899 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
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| Customer Reviews:
Showing reviews 1-5 of 191
 Truth and Lies About Why We Buy This Book August 24, 2010
Laurent Desegur (Monte Sereno, CA USA)
This book is okay if you want to learn about basic advertisement, but beyond that, it doesn't deliver what I was expecting from the positive reviews. Knowing about the author's background in self-promotion, i also wonder if all these reviews are genuine. I applaud the author for being able to write a book of nearly 200 pages based on principles that can be enumerated in one paragraph. The book ironicaly falls in the lies part of the title: flashy cover, catchy title, self promoting text based on little data. it's almost like spam. Borrow the book and judge for yourself but my advice: don't waste your hard heard cash on this on. Nothing new, move along.
 Buy-ology unexpected results August 16, 2010
Robin
Lindstrom promises that his findings will "transform the way you think about how and why you buy."
While some of the results were unexpected - for example, that warning labels on cigarette packs actually encourage smokers to light up because they activate an area of the brain associated with cravings - I didn't find myself particularly surprised by any of the material presented. But certainly what Lindstrom has to say is interesting, and his book may make readers more aware of the ways in which they are being manipulated by advertisers.
Absolutely interesting reading in a very easy language everybody are able to understand.
I highly recommend it.
Why Buy-ology August 16, 2010
K. Petersen
This is a fantastic and absolutely fascinating book. In it, Martin Lindstrom gives a readable, high-level description of the most comprehensive neuro-marketing study ever undertaken. Subjects all over the world submitted themselves to non-invasive brain scans to see how their brains respond to various marketing stimuli. The results are amazing. Turns out, some oft-used techniques of advertising don't really work. But others work so well that our brains react to them the same way they react to religious icons and concepts. That is frightening and, strangely, not at all surprising. This is a quick read -- I highly recommend it.
Buy-ology August 10, 2010
Russell D. Wright (Houston Texas)
The book was good, long on illustrations. Coming from a career in print advertising, I can see the added impact of smell, taste, sound, touch to enhance the buying experience.
The problem is that people no longer IMAGINE the benefits. That makes buyers indifferent to shelves filled with so many of the same products that do basically the same thing for the same cost. Too much volume.
Buyology - what an incredible journey! August 3, 2010
Kristina Hetner
It has now been a couple of weeks since I finished Buylogy and I must admit, that the last few weeks after my reading has been a very educational experience for me. It's always fantastic to become wiser especially in areas where you are being duped.
Reading Buyology was an absolutely magnificent guided tour in my brain. The language is kept very simple which to me makes it very easy to understand and transform it into an enormous exciting learning about how my brain dupes me to believe.
From my point of view whether you are marketing related or not I thing Buyology is very interesting and valuable knowledge and I'll give my best recommendation.
Showing reviews 1-5 of 191
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