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MKTG 3.0 2009 Edition (with Review Card and Printed Access Card) |  | Authors: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Publisher: South-Western College Pub
Category: Book
List Price: $54.95
Buy Used: $1.02
as of 9/8/2010 22:12 CDT details
You Save: $53.93 (98%)
New (24) Used (723) from $1.02
Seller: SBSTEXTBOOKS
Rating:  14 reviews
Sales Rank: 6721
Media: Paperback
Edition: 3
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 10.7 x 8.5 x 0.7
ISBN: 0324789289
Dewey Decimal Number: 380
EAN: 9780324789287
Publication Date: February 18, 2009
Availability: Usually ships in 1-2 business days
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Product Description
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
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| Customer Reviews:
Showing reviews 1-5 of 14
 Amazon Purchase February 10, 2010
lin lan (Williamsport, PA)
0 out of 1 found this review helpful
This was my first time purchasing an item on ebay.
The textbook was described as new and indeed it was.
I asked for to be shipped standard shipping and it arrived just in time.
However, if I need a product sooner, I will need to request for a quicker shipping rate.
I will be hopefully purchasing textbooks in the future.
 Needs better examples and definitions December 13, 2009
John Starr (GRAND BLANC, MI, US)
This book reads like a magazine, if you are looking for great detail in examples and definitions, this book will not meet you expectations.
 Can I rate this at zero stars? Thank God for good teachers! November 1, 2009
Brian Jones (IA, USA)
1 out of 2 found this review helpful
The layout of the text is simply atrocious. If you like reading magazines, then this is the book for you, but if you're interested in learning from a well-organized and greatly presented book, look elsewhere.
The randomly placed images and statistics are more than ample to detract from the text itself, which seems to lack content anyway. Although all the terms are there, it would seem that you really have to seek them out among the oddly-shaped columns that zig and zag with random and oft useless images.
The online features of this book aren't any better. Trying to be "hip" or "cool" only works well when enough effort is put in to the attempt. Just signing in is a hassle, seemingly taking two or three links to new browser windows every time, and it isn't better once you get there. The quizzes are really difficult to navigate, and the feedback sometimes can be as little as, "Review Learning Objective 5." I thought the entire point of online quizzes was the instant feedback functioning as a reinforcer! Plus, if you've spent the time getting to and through the quiz already, the chances of going back to the book after all the hassle are slim to none, at least if you get as frustrated as I do with intensely difficult website navigation.
Add all of this to the fact that the PowerPoint presentations for the chapters are complicated and animated enough to mandate a large size, and that the website itself will not upload these ~7mb files to you at a speed faster than about 200 *KB* /sec (very, very slow...in Firefox, Chrome OR Explorer!), often dropping to zero for no apparent reason. I have tried for hours and have yet to even see one come across the proverbial wire.
Overall, this is a terrible book. Physically, the layout makes my eyes hurt and makes the information far less accessible than if it were written and organized well. Electronically, the website looks "cool" at its face, but the function is hampered through lack of applicable content, poor navigation and impossibly slow download speeds for unnecessarily large PowerPoint files.
As a student, I beg teachers who might read this review to shy away from this sham book. I don't know if McGraw-Hill or Wiley have a marketing book, but all of my experiences with those publishers have been much better than this one, in layout, content presentation and especially online usability.
Sure, it might be cheaper, but everyone has their own story which concludes with, "You get what you pay for."
Mostly satisfactory transaction... October 19, 2009
Laura Hornsby (Eugene, OR., USA)
0 out of 1 found this review helpful
Fast shipping, good customer service, and prompt action taken when I reported a problem. The only problem that I had was that the book did not arrive in the condition I expected based on the online listing. When I emailed the seller, however, they promptly refunded my money. Overall, I am pleased with the transaction.
decent October 19, 2009
T. Khalid (Athens, GA)
0 out of 1 found this review helpful
it took a while for me to receive the product but it was what i expected
Showing reviews 1-5 of 14
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