Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition) |
 enlarge | Authors: Alvin C. Burns, Ronald F. Bush
Publisher: Prentice Hall
Category: Book
List Price: $180.00
Buy New: $45.00
You Save: $135.00 (75%)
New (31) Used (29) from $36.99
Sales Rank: 126035
Media: Hardcover
Edition: 5
Pages: 695
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 10.1 x 8.1 x 1.1
ISBN: 0132280353
Dewey Decimal Number: 380
EAN: 9780132280358
Publication Date: December 9, 2005
Availability: Usually ships in 1-2 business days
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Product Description
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
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