| Introduction to Integrated Marketing Communications |  | Authors: John Burnett, Sandra E. Moriarty, Stephen Grant
Publisher: Prentice-Hall
Category: Book
Buy New: $35.99
New (2) Used (5) from $2.42
Sales Rank: 3669311
Media: Hardcover
Pages: 640
ISBN: 013015668X
EAN: 9780130156686
Publication Date: October 16, 2000
Availability: Usually ships in 1-2 business days
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Product Description
Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.
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