|
Essentials of Marketing with Student CD | 
 enlarge | Authors: Jr.,william Perreault, Joseph Cannon, E. Jerome Mccarthy
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $88.99
New (25) Used (31) from $88.99
Sales Rank: 61446
Media: Paperback
Edition: 11
Pages: 704
Number Of Items: 1
Shipping Weight (lbs): 3.5
Dimensions (in): 10.8 x 8.4 x 1.3
ISBN: 0077216431
Dewey Decimal Number: 380
EAN: 9780077216436
Publication Date: October 8, 2007
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions � the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model..
|
|
|
. | |